To say thank you to our beautiful customers, we have implemented a loyalty program that we hope helps! Earn a R50 voucher just for signing up. Then earn points for every purchase. Each time you reach 50 Beauty Star Rewards, you have another R50 voucher to use!

Read about it here: Loyalty Program

And don't forget, we offer FREE delivery in South Africa for orders over R350 too!

NEW! Kids & Babies Section

Aromadough, Aromadough EASTER, Beautiful Earth, Billion Dollar Brows, BV Cosmetics, Care & Repair PLUS, Caribbean Tan, Comfort Zone, Decleor,
Dr. Hauschka, Eco Diva, Elim, Elixir Fusion, Face Bobble, Filorga, Human+Kind, INOAR, ISDIN, L'abeille, Lamarie, Maskeraide, MojoMe, MudMask, Naturals Beauty, Neutriherbs, Nikel, Oneka, Philosophia Botanica, Photizo, Pradiance, Red Dane Skincare for Men, Sally-Ann Creed, Skin Creamery, SKOON., Smittens, Stila, Sunumbra, Tara & Jack, The Sleep Collective, Uso by African Dermal Science, Xtreme Lashes, VANI-T

How to correctly apply face oils & serums

The way you apply facial oils and the amount you use is almost as important as the formula itself! When applied correctly, facial oils penetrate quickly and deeply, leaving a smooth and non-greasy finish. More often than not you’ll see immediate results from the first application. Serums can address needs that aren’t covered by a moisturiser...

Written by Francesca Canzano-Franklin, Owner & Creator of Philosophia Botanica, a South African brand that is now available internationally and has been recognised in Vogue, Harper's Bazaar & other exceptional publications.

"5 star shopping experience with beautiful products on offer. This is my new online beauty destination ❤️" AS

"Such efficient service! They make you feel like you're their one and only customer and I LOVE that! Also got really fast delivery! You guys rock!" MdeB

"Guys I cannot say it enough but @TheBeautStore is tops when it comes to customer service. Never experienced better!!!" LT

"And this is why your store is just the best! The customer service you offer is outstanding. Thank you" LS

"I absolutely love your store and it's concept and your service is outstanding." NH

"Best customer service I've received in ages...:" TD

"The service is outstanding and I love the products and variety of offerings" TK

Received my second order from the Beautiful Store. I am so very impressed with their customer service and service in general. Amazing products, quick delivery - I highly recommend this store." HM

"Thank you for the efficient service as always. Always such a pleasure to deal with The Beautiful Store." LS

"Your service has been fantastic." NF